This isn’t the kind of camera that’s made for careful exposures and nailed focus. Beyond that, the Sofort also allows for more control, including flash output, exposure compensation, and focusing distance. There are settings made for specific shooting conditions like close-up (which is also typically used for selfies), full-auto, sports mode for faster shutter speeds, party mode for longer shutter speeds with flash, and double exposures. Like many instant film cameras, the primary method of operation involves choosing the correct mode. The camera has a decidedly art-deco feel to it, especially if you get it in the Mint green color (your other options are white and orange). It comes in three colors and shoots to Fujifilm’s increasingly-popular Instax Mini film. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country," said Sunil Kaul, Managing Director - Asia Pacific, Leica Camera, in a statement.Small instant film cameras are about as hot as they have ever been right now, and now Leica is getting in on the action with a rather dapper little camera called the Sofort. "The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. The camera also has Wi-Fi and NFC connectivity options and supports 4K video recording. There is a 3-inch LCD monitor as well as a 2.4-megapixel OLED electronic viewfinder. The camera has Leica DC Vario-Elmarit f/2.8 - 4.0/ 9.1 - 146mm ASPH (35mm equivalent: 25-400mm) lens that supports a zoom range between 25 and 400mm and a large, 10inch sensor. Leica has brought the V-Lux as its most premium camera at a price of Rs. Besides, the camera sports an LCD monitor with a 920k-dot resolution and has Wi-Fi and NFC connectivity options. It also supports 4K video recording and has a Leica DC Vario-Summilux lens. The camera has a 4/3-inch image sensor with 12.8-megapixel resolution. The Leica D-Lux, on the other hand, sits in the middle with a price tag of Rs. Featuring Orange, Mint, and White colour options, the Sofort camera packs a Lithium-ion battery and measures 124x58x137mm. It comes with eight preloaded modes, including Macro, Automatic, Selfie, Self-timer, Party and People, Sport and Action, and Double Exposure. The instant film camera, which was launched in September last year, features a fixed 60mm (34mm equivalent) lens with a maximum aperture of f/12.7, paired with an integrated flash module. In the new range, the Leica Sofort is the cheapest with a price tag of Rs. Furthermore, the Leica Camera range comes with no-cost EMI options and are Amazon Prime eligible with next-day delivery in most cities.
The online marketplace has also listed Leica binoculars and camera accessories. The initial range of Leica Camera models that are exclusively available for purchase through Amazon India includes the Leica Sofort, Leica D-Lux, and Leica V-Lux, ranging from Rs. The new partnership comes days after the German camera brand launched its first partnered store in the country that is located in New Delhi. Amazon India has announced an exclusive partnership with Leica Camera to start selling its high-end range.